Saturday 31 May 2008

Hyundai Miura Test


It's like a law of nature - when a new car with a horse logo comes, everybody says „it's brilliant”. Through the years, we used to love Ferrari cars and praise them without even looking at it. It's so easy - Ferrari makes wonderful cars, so when they make a new one, it's wonderful. Wonderfully engineered, wonderfully fast and with wonderful look. Our big and noisy world is just easier to live in, having such a , one or three, stupid, narrow-minded, biased stereotypes. It really is. With such a good image, Ferrari can now produce lawn mower which will overtake most of sportcars in press tests. It's clear and distinct, that there's a problem with a prestigeous car evaluation. Being a romantic animal, man cannot divide his feelings from facts. When he look at Ferrari, he sees his all-life dream, not a car. It's a magick. It's a problem. And when a problem appears, a solution should be made. It this case, a specyfic psychological test can be proposed - a witty trick with your imagination, which will allow to look at cars and see them really. Let's start with look at the brand new Ferrari California - it has tricky roof, a lot of comfort and a proper logo. So, it's a great car in most people's opinion. It's time for the second step - imagine, that the logo changes, and does it radically. Force your brain and visualise, that this shiny droptop is a new, sporty Ssangyong Cabrio S. Now, all historical mumbojumbo is gone, so do the marketing mumbojumbo. What you can see now, is a complete different car. Now, it's so obvious: the new Ferrari California is disgusting, fat, boring, compromise-and-greed-filled imitation of a Lexus's imitation of real gran turismo car. Hard to believe? Just ask yourself, would you like it, if it was a new Hyundai, not a Pracing Horse - because simply that is, what this test do.

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