Xtra Fail

„Doing something” is not „doing anything”.

In most cases, the new car lineup arises form the marketing and business research. The wise men with PowerPoint check, survey and waste a lot of money so that they can claim at the end of a year: we need a design revolution. Or: we need to make new Ford Ka.
It's likewise nearly everywhere - apart from Jaguar.

In Coventry, they made a new car only on occasion of bankruptcy.

It's usual for this brand to make a XJ saloon; it seems it's the only thing they like to do. They would produce the Mark I up to nowadays if they hadn't gone off a few times since 1970.

But they did. They were sold, bought and sold a number of times, what (following the aformentioned scheme) gave the birth to a „striking design renewals”:
• XJS coupe, which only ten people in the world were attracted to,
• S-Type, a model that made it a bit, but Clarkson degraded it with his mouth
• X-Type - a new definition of style, business and dignity failure
and the strange new - yes, yes - XJ saloon, which is not a futuristic thing at all. Did they used their brain or PowerPoint people, then? No, they picked the old XJ and stretched it on the S-Klasse chassis blueprint, making it „properly spacious”. And unproperly pathetic.

We got the four good reasons to fire up a big, new change before the cat mark will be sold again - and what we see is Jaguar XF.
Simply, they repeated the XJ trick: they borrowed a bland Lexus shape, gayed up the logo with 3D chrome style and mixed Audi A8-Lexus SC430 interiors inside. Haven't I missed the front grille, taken, without anasthetic, from Bentley GT?

Someone should tell the Jag people that colonial era has gone, and international theft is not OK anymore. It's not effective, too.

Revolution? well, we'll wait for the next one.