Sunday 2 August 2009

Japanese is the new italian.


Two million years ago there was only one way to make a car look. You took it to someone, whose surname ended with „-ini”.

Those slim people with slim moustaches and good shirts made their „disegno” magick and you could just stare and admire – from an steel-nad rubber piece of nothing, a true beauty emerged.

It worked, worked and worked for years. And stopped. Suddenly you realise, that some of the greatest italian cars are made by Germans, Dutch or someone from Nintendo country. Mercedes has gone round, BMW has gone weird, Audi has not gone anywhere. Italians have always a good escape – they can capitalize on their heritage, selling retro design for anyone nostalgic.

And Ferrari, Ferrari did something else. They jump into the future. Sadly, the japanese one.

The new Ferrari 458 Italia looks like it came from a video game. Origami shaped, ridiculously exhausted, it has nothing to do with prancing horse's past. Weird looking front lights clears the way for the future and culture, that is something new here, in Old Europe.

It could be the new Honda NSX and nobody would tell. Where are the days, when it's the Honda, who steals the design (apparently, the first NSX was somewhat borrowed)?

The Italia (the name is the most appeninian part of this car) will be fast, striking, eye-catching and very popular. Is it enough to be a real Ferrari?
In this decade, yes. For the first time ever, the amount of virtual activities outnumbers the real ones. When even sexual intercourse went 2.0, the supercars just follow.

Prancing dragon instead of a horse? It's even a Pokemon, maybe. But every generation has a Ferrari, that it deserves.

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