Monday 1 March 2010

Brand gang


When the money's over... you still can sell the reputation.

Amidst dust of crisis, bailout storms and financial tsunami, strange things happen. It may be, that some of the mots glorious automakers will try to earn a tremendous without really tremendous work (or, not working at all).

Koenigsegg Agera is a much awaited successor of CC model lineup. Yet, this succesor is none of success as there seem to be nothing to await. It's just an old CC with softened light design. Such liftings are made constantly by most manufacturers without announcing „a whole new model”. Why would we believe Mr Koenigsegg, then? It just doesn't look right, to pay the new price for an old car — and this is the situation we meet here.

From the Antisweden (San Cesario sul Panaro, specifically) comes the next supercar of 2010. Automobili Pagani from depths of Italy is readying a new sportsrocket now. Again, it will be extremely powerful and extremely rapid. Again, this revelation is only a rejuvenation. Mimicking Agera's case, the new Pagani appears to be an old Zonda car with a small design retouch. Not too good, considering 6-digit price tag.

Of course, there's nothing wrong with redesigning an old scheme; such updates are normal not only in motoring business. It's only a bit faux pas, when you make an update, praising (and pricing) it's not.

No comments: