Friday, 19 October 2007

Retry


Going back from the grave is reasonable only in case you want to improve something. I would not oppose, if Albert Einstein just appear on street some sunny day and say : „Hello, I came to help you with the rest of space and science mysteries I didn't solve previously”. Or if forever young, fresh and jolly miss Hepburn visits us again and play in good movies till world's very end. That would be nice. The problem with cars is that they usually come back from cemetery's cold just for money. Most of businesses are struggling for creativity (i.e. creative accounting, Enron, you know), freshness and courage, that is essential to conquer new markets and multiply profits. You just can't lie to people always in the same way - they'll notice. In automotive business, however, this rule is not in force. Here, you have some account that's is not creative at all. He hires a bunch of designers that match his mental capabilities. They're all greedy. An account thinks about half a year, and shouts how about making something, that we've dome already - and sell it again?. You don't have to think, you don't have to create - just scan your old blueprint s and buy some modren clutches and airbags in China. Design team will prepare three or five YouTube presentations and perform a photosession in Bilbao. Now, you have your all-new Ford , Alfa or Chrysler ready. That's the quickest way to describe how all the retro-style cars come into being. God curse them all!

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